Dreaded South - Logo Design

Dreaded South is the brainchild of Nick Clarke, a talented craftsman and musician from London. Specialising in handmade, custom stringed instruments, Dreaded South use a combination of vintage, upcycled, and lovingly hand-crafted elements in their designs.

A logo was required that would look equally good small, on the headstock of a canjo as it would large, on merchandise. Nick wanted the logo to evoke notions of tattoo parlours, whiskey, and a rustic aesthetic, while remaining a look of quality and professionalism.